AFG Edge Virtual Conference – 2021 Registration

Special Notice:

National Edge Conference

This fast-paced, 2-part conference is where professionals unite, renew their commitment to lifelong learning, and strengthen the influence of the association community. Join us to learn about and discuss the unique issues.

Annual Edge Conference in 2021

Edge Schedule of Events


We are excited to announce plans for AFG’s Edge Conference, the premiere educational event for association fundraisers. This valuable hybrid event will equip you to lead your foundation in the current environment, whether you attend virtually and/or in-person.

Save money – register by October 20th to take advantage of the early bird special pricing!

We are offering virtual and in-person learning & networking opportunities to learn from experts and reconnect with your AFG tribe. Stay tuned for the detailed conference schedule. In meantime, update your calendar holds as we have finalized the logistics!

Monday, November 8, 2021, 1:00-3:00 pm: Virtual
Tuesday, November 9, 2021, 10:00 am-6:30 pm: On-site
Wednesday, November 10, 2021, 12:30-6:00 pm: Virtual 

Yes! We are bringing you a face-to-face opportunity to safely gather with fellow AFG members on Tuesday, November 9. Association foundation thought leaders will gather for CE sessions, keynotes, presentation of AFG Leadership Awards, lunch-on-your-own and a happy hour. Space is limited, please register ASAP to ensure your seat.

We are thrilled to convene at the brand-new Capital One Hall in Tyson’s Corner, located directly on the McLean Metro station (silver line) with ample on-site parking (special conference rate of $10). We will close our limited in-person experience by networking on the rooftop at Starr Hill Biergarten. 

We appreciate your support in navigating pandemic restrictions so we can safely gather for the first time in nearly two years. On-site attendees must adhere to all applicable COVID-19 protocols. Due to venue policies, attendees should be prepared to provide proof of vaccination status or recent negative test results upon entrance to Capital One Hall.

Can’t join us in Northern Virginia on Tuesday? See you on Zoom for the exclusively virtual conference elements! And, all conference sessions will be captured for future, on-demand viewing. This content library will be available free to all registered attendees! 

Session Highlights include:

Associations as Changemakers: A Blended Approach to Drive Impact and Investments – A Two-part Pre-Versation (1 part Presentation: 1 part Conversation with Q&A)
Associations play a vital role in society. But achieving real and lasting impact often means reaching across the lines that divide organizations and sectors. In other words, forming association and industry collaborations that combine (blend) profit and purpose, to activate the participation and imagination of its stakeholders.

In this session you will hear how one association is sparking a movement among its members, with over $30MM raised. A recent winner of the Power of A award, they are adapting fundraising campaign best practices to fund innovative programs and launch transformative new initiatives. In so doing they are shaping the future of a profession, an industry, and our world.

Designing the Right Fundraising Campaign: How Do You Lead Your Organization – and Your Board – to Success?
The last year forced every organization to accelerate or pause and certainly change its fundraising. This was true for annual; giving and for campaigns planned or underway. Transformational campaigns require big, bold visions, careful preparation, and the right mix of staff and volunteer engagement. As we look to a post-COVID fundraising landscape, how should associations prepare for future campaigns?

Major Gifts in a Post-Pandemic World
Fueled by Major Gifts, Individual Giving traditionally constitutes the lion’s share of private fundraising nationally, in some years accounting for more than 80% of all dollars raised.  Due to the pandemic, 2020 saw the proportion of individual giving fall to an all-time low of 69%.  Despite this drop, Individual Giving remains an area of opportunity for AFG members, who generate only 32% of their total dollars from individual donors, as reflected in the 2021 AFG Benchmarking Report.  This 30-minute session will explore the What, Why, and How of Major Gifts, as organizations emerge from the pandemic.

Tips to Prepare Your Website for Cryptocurrency Donations 

Cryptocurrency is a hot topic in the association world as a payment option for membership dues and, more importantly, donations. Of course, we’ve all heard of cryptocurrency, but what is a cryptocurrency, and how does it work? It seems clear that cryptocurrency is confusing to many people, and such terms as mining, bitcoin, dogecoin, or a crypto wallet sound like gibberish. Let’s start with the basics and then dive into cryptocurrency further with a few tips to implement on your website to make it easy for donors who opt to use this payment type.

Five Questions to Optimize Data Management within Your Foundation

Whether your data management system is brand new or many years old, there are steps you can take to get the most from it. Here are five questions you should be considering at your organization in order to improve the value and usefulness of your current system and data. You’ll hear specific, real-world examples of actions other non-profits have taken to clean up their data, improve the use of their data management systems, and improve fundraising effectiveness.

Exciting elements of the November conference program include:

  • Plenary speaker Holly Hall, Contributing Editor, Inside Philanthropy with a journalist’s take on trends in fundraising
  • Nationally recognized planned giving expert Russell James III, Ph.D., J.D., CFP®, Professor, The CH Foundation Chair of Personal Financial Planning, at Texas Tech University, addressing “How to Ask for an Estate Gift without Fear or Anxiety”
  • And more!  


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