AFG Educational Breakfast Program: Integrating Social Media into Your Year End Giving

Venable LLP, 575 7th Street, NW, Washington, DC 20004
Conveniently located near Gallery Place/Chinatown Metro Stop

Wednesday, September 21st, 2016, 8:00am ET

This is an AFG BOGO event: buy one registration and get one for free – bring a co-worker or peer.

 Now is the time to finalize your plans for year-end giving and that includes maximizing online communications.  When you use social media you first need to consider “What are you trying to accomplish by being online?” This education session will help you answer that important question as well as others. Which platforms should you be on? How often should you post? What should you post? How do you drive people to your Giving Tuesday appeal?

This interactive presentation will explore the unique challenges and opportunities that foundations face when communicating online, such as who should foundations try to reach online; how much time and resources should foundations invest in their online presence; whether a foundation should have its own social media presence distinct from its sister association; and how your social media plan fits into your year-end giving strategies from Giving Tuesday to a final year-end charitable deduction appeal.


John Doyle is the founding partner of Doyle McDonald, a consultancy devoted to helping trade associations and nonprofits get their stories heard online and on the air. He has been designing communications strategies for the nation’s largest trade associations, top-tier universities, leading charities, and Fortune 500 companies for more than 20 years. He coauthored The TV Guide to Telling Your Organization’s Story, with his partner Megan McDonald.

Caitlin Toynbee is the Annual Fund Manager at the American Society of Civil Engineers Foundation, supporting the civil engineering profession. She has spearheaded the Foundation’s Giving Tuesday campaign since its inaugural year in 2012 and has grown the campaign each year through online channels. She shared her experiences with Giving Tuesday as speaker at this year’s AFG conference and is already planning this year’s campaign.

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